Recently I have been hearing lots of discussions concerning the “value” of Facebook likes, Real vs. Fake. As usual, most of what I hear is wrong so I decided to achieve this post to set things straight. Let me first start with explaining the difference between a “real” like and a “fake” like. A so named “real” like is a like which is earned the “right” way… meaning the like was completed by way of a real individual that found real value in your site or post or page or whatever and decided to give you kudos by “liking” it…
Now to the “fake” like; the fake like is really a like which is generated at all apart from the things i described above. There are a multitudes of numerous ways to get a fake like, way too many for this post, but here are some:
1. Purchase like packages on microjob sites like Fiverr.com; you can purchase a few hundred to some few thousand. These likes are more often than not generated using a bot (automated software package) that games Facebook security and erroneously adds dozens to 1000s of likes over days or even weeks. The positive to this method is that it is cheap… the negative is that bots can be often be detected by Facebook security which can lead in your Facebook page being closed down. Recently Facebook announced it’s wants to ramp up detection, you can read a great article regarding it here.
2. Purchase likes from the microworker site. This process involves buying “credits” or “tokens” on sites like Welikehits.com. These sites allow you to setup your account together with your Facebook profile then others get credits by liking your page or sharing,etc. You have to pay from $5-$100 to purchase credits that you simply then “spend” when someone likes your page; you can buy several thousand credits for $10-$25 normally. The benefit of these internet websites is the fact real people who have real accounts are liking your page, not an automated script or bot… the negative would be that the way these likes come to you is through a gateway page having a set ip address… meaning that it must be very easy for Facebook to inform that these were bought, and therefore not count them.
Here are a few of the benefits of fake likes:
1. Access to Facebook Analytics. Facebook only enables you to the access the analytics portion of your cpanel AFTER you reach 30 likes. By getting fake likes, you can access your data more quickly.
2. Use of Facebook vanity URL. Facebook lets you possess a vanity URL only after you have 25 likes… the vanity URL is vital right away, it lets you have facebook/yourkeyword again, fake likes gives you use of this feature quickly.
3. Nobody desires to like a page which includes zero likes… psychologically people are FAR more likely to click that like button if there are already several hundred or several thousand likes.
4. SEO value. Social signals are essential to SEO right now… some say around 1/3 of the puzzle… regardless of what the quantity is actually, should you SEO you KNOW that things like followers,likes, etc play an important role in gfhisr your keywords on Google. If you are struggling to generate these social signals the “right” way, having the fake ones is better than nothing.