What is Google Instant Search (also referred to as predictive search)? Google Instant Search attempts to predict your search queries as you type. Depending on the query, Google Instant Search will predict your query and place the paid advertisements or sponsored listings at the top, followed by the universal search listings (Google Places results) and then finally the organic search engine results. This is a big mistake in our opinion as organic search engine rankings should take precedence.
Exactly what does this mean for SEO? This now implies that top ranking has become more essential than in the past. Users are less likely to scroll down the page and also on to subsequent pages as related outcomes are instantly reconfigured since the search query is completed. In the event the results don’t match you expectations, they are more likely to just hit the backspace key and retype then search query.
Before this change a user would type in a search query, check the final results, refine the search and then repeat the process until they found whatever they were looking for. Users were more prone to scroll down the page and click on page 2 if needed.
Fundamentally Google Instant Search is beginning to change human behaviour and they way we connect with search engine listings to obtain results. From Search Engine Marketing Firm perspective – Google Instant Search implies that positions 1 and two will achieve more clicks at the cost of positions 3 and 4.
Which means that SEO tactics must change. Traditionally, we’ve seen that users often spend a good portion with their time examining meta titles and descriptions. However, with results changing so quickly, users spend less time examining the outcomes and can rely much more on those areas of the end result they can examine quickly.
Google Instant Search and long tail keywords: Possibly the biggest impact of Google Instant Search is the function it is going to have on long-tail searches (longer, multiword search terms). Let’s say a person would go to Google and searches for “Turkey Hotel Deals”. After typing in just “Turkey” an individual sees a paid ad for thomson.co.uk as well as the organic entry for your Turkey Tourism website. Exactly what is the impact of those impressions on the user’s search behaviour? How likely will it be which a user will abandon their search and click on on one of those particular? Or, are users more prone to finish their search and ignore the populating results? Will the page populating with results just become insignificant noise to searchers because they still use Google as they are for many years? All of these are questions that SEO consultants and business owners now need to take into account when carrying out SEO.
We might advise that you still incorporate your long-tail keywords into your SEO strategy, but closely monitor the before-and-after performance to see how user behaviour has adapted to these changes. Monitor the performance of your long-tail keywords over thirty days, then, if the performance degrades, you know that SEO tactics also have to change.
Summary We know SEO techniques and techniques will likely remain the same, but your choice of keywords may change. Most are also suggesting that it will reduce search volumes for niche and long-tail keywords. Big brands that typically do well on single word searches on the other hand are likely to benefit.
Even though it is clear that SEO is not going to commence to count on single letter or partial keywords, it is going to increase competition around a reduced choice of keywords – more than likely those which attract the best search volumes anyway. This may cause the decision and sequence of keywords even more important than it absolutely was previously.
Careful keyword research will therefore turn into a must for all organisations looking to make an impact on page 1 from the search engine results. Furthermore, existing keyword choices may need to be revised. Use the Google Keyword Tool to monitor keywords as well as the search volumes they attract as your keyword choices may change as a result of Google Instant Search.
The change also places increased exposure of an entirely new part of the search process. If users are seeing results even before they finish typing in their search, it’s important that you analyse what users will probably see as toucim type terms or brands which have importance for you personally.
Getting SEO support: For all those just getting started with building an online presence, developing a successful SEO strategy can be a extremely tough process. It is important to try to find reliable online search engine optimisation consultants who can allow you to obtain your business web site to the top of the major search engines in an ethical manner. You might even consider SEO training courses to assist develop your understanding in this field. We have been an excellent SEO Hereford company who study keywords to know which of them will work and which ones won’t when formulating your SEO action plan.