Introducing Search engine optimization Ranking Factors – What will make me top? Or more precisely “Do you know the factors that determine my position within the natural listings for a specific key phrase and what is their relative importance?” Wow! These are the questions that everyone involved in SEO, from clients to agencies, needs and wants to know. So let’s work through some answers.
Unfortunately, the amount of individuals who can definitively answer these questions by concisely explaining the countless factors, and the way they work with each other, is strictly confined to the engineers who work for the search engines.
However, through combining the event in the authors, the review team and disclosure from search engines like google and expert commentators, we have compiled an extensive list of the most basic factors which determine position in the listings.
What determines ranking position within the natural listings?
The job or ranking in the natural listings for the key phrase is determined by a search engine’s ranking algorithm.
For your search query entered into the major search engines, the algorithm uses rules or heuristics to identify by far the most relevant pages, based on the page’s text content along with its context (which can be indicated by links using their company pages and sites).
Each search engine has a different set of algorithms developed by engineers who strive to make the best relevance for the users.
However, the ranking of natural listings has changed as being a science over the past 10 years, based on an even longer background of document indexing and retrieval history. As with all sciences, you can find fundamental principles which apply. To deliver relevance search engine listings often use common search engine ranking factors.
Enough using the science: get with the ranking factors…
We will soon enough. But before we all do here’s a word for the wise: understanding probably the most common ranking factors is straightforward. Keyword: ‘straightforward’.
Over the past few years many bedroom cowboys and unethical agencies have raked in fees by pretending that SEO is approximately wearing a black hat, doing the search voodoo, etc. However, there is no requirement for any smoke or mirrors. If your agency refuses to disclose its strategies to then you our advice will be to move on. Immediately!
Regardless of the mystique perpetuated about SEO it truly isn’t terribly hard to grasp the concepts. The difficulty lies in managing keywords and optimization over the long term. Not in knowing the ranking factors.
Who within my organization has to know concerning this stuff?
It is essential to your technology team / agencies to know these ranking factors. It is also imperative that every content owners / authors / stakeholders know the way top quality content can improve search rankings. Authors have to know which key phrases to utilize, or else you won’t possess a joined up strategy.
Applying simple ‘house style’ rules can help generate visits from qualified visitors. In reality let’s coin a phrase: ‘house strategy’. You have to develop a ‘house strategy guide’ to your authors and editors.
And So I can ditch my SEO agency, right?
It all depends, is the honest answer. You might be able to, however it is much more likely that the guide will inform your search strategy, together with you making the calls. However you will still need somebody to handle it (either in-house or outsourced). Ultimately the following information to search marketing is approximately increasing ROI and maximising rankings, not about saving costs.
There remains an excellent requirement for solid, ethical SEO agencies. Management and optimization is surely an ongoing task. The larger your company / market / website, the bigger that task is going to be. High volume search-terms and intense competition signifies that applying specific optimization techniques is required to rank well. Ethical SEO agencies can aid you with this.
The holy grail of SEO is always to gain a high, stable and long-term presence in the top from the SERPs for phrases that have both high volume and which convert well.
Agencies can also help by putting the brakes all on your own enthusiasm, as over-optimization is really a leading cause of internet search engine penalties. Equally, after looking at this informative guide, you must be able to determine if your overall agency has ended-egging the SEO cake, or feeding you unsound advice.
Remember that search engines like google also use ranking penalties for websites / pages. They employ filters inside their algorithms that penalize websites for internet search engine spamming (like over-optimization of the hbfphu or non-natural links from other sites ).
Now for that six key ranking factors…
1. Planning and strategy including setting performance targets.
2. Index inclusion and coverage.
3. On-page optimization.
4. Link-building (external and internal).
5. SEO process.
6. Conversion efficiency.
Of those six areas, those at the heart of internet search engine ranking are success factors 2, 3 and 4. Why? Well, if your pages are not included inside the index then you certainly cannot expect to gain any online search engine referrals. Once included, results are dependent on the mixture of on-page optimization and link-building.
Once we speak about link-building we’re mainly considering alternative party links, but a good internal linking structure should be adopted within your own website/s. There are proven benefits.
The hundreds of factors employed by search engines like google to find out relevance can be simplified into the two most important factors which are important for good ranking positions.