Two of the most visited websites are Google and Facebook and the second one is considered as the “should have” asset for businesses. Why? Because Facebook is a tool that lets you connect with your potential customers directly and almost personally. It is the B2C connection because customers can have a direct means of contacting a business.
In terms of B2B connecting, though, marketers still haven’t adopted the social site. Why? Well, the effectiveness is apparently missing. But that could be that businesses haven’t learned the best way to market Facebook properly. If you don’t possess a Facebook page for your company, or else you aren’t seeing anything significant coming from your page, the question is, are you marketing your Facebook page to fullest possibility?
Let’s check out some things you need to be doing to use this dynamic platform to boost brand awareness among other businesses, especially the competition and vendors.
The Initial Step. Create an intriguing Facebook page. This is the very first thing your overall and potential prospects will spot and it is the easiest thing to do. Start by making a profile by finding two pictures. You’ll require a 32px x 32px for the company’s profile image. You will want an 851px by 315px for your cover photo.
These are the very first thing is observed by targeted traffic to your Facebook page, so it is a huge deal. Remember good high-resolution quality graphics will be the reflection of your business on Facebook.
Now, complete the company information. This consists of what your business is about, a method to contact you, your days and hours of economic, your method of payment and something that describes your business. This is simply not something that you need to rush through in the end… it is actually what is going to make an impression on visitors about your company.
Now What? Now that you have your organization Facebook page, the next task is to fill the page with content. You would like to high quality stuff so that when visitors view your Facebook page, they will want to “like” the page!
Use images and videos that can create an environment that is so dynamic, visitors will want to contact your company, or at the very least, visit your website. You ought to post something on Facebook at least three days per week.
Why? Well, the internet can be your 24/7/365 employee and Facebook is usually there. So by posting frequently with content which is fun, informative, interesting, and intriguing, you can be getting together with visitors when they are on Facebook.
Reports have found that by posting a couple of time each day gets the most interaction with followers. You are able to set goals on your Facebook page that tracks your failures and successes with all the content that you simply posting. Use this information to discover what website visitors to your page need to see. Don’t be posting simply to be active.
And remember, your existing customers, potential customers, and suppliers, vendors, and also your competitors are scanning Social Media Marketing throughout the day, every day, all year round. So you can pre-schedule posts for holidays and weekends and not have to be on Facebook 24/7/365 yourself. Whew!
Competitors and Vendors
This next step can be carried out using the step above simultaneously as the Facebook page progresses. Begin by searching Facebook for the suppliers and vendors. Try to find your customer’s Facebook page and industry news, trade magazines, and vendors. Then like their page and discuss their posts from your company’s Facebook page.
This Really Is B2B Social Media Marketing Strategy
B2C Facebook pages wait for existing and potential prospects ahead, more-or-less. It really is much easier to just advertise in the store actually. However for an organization, B2B marketing offers you the opportunity to connect to other businesses pages to advertise your brand, products, and services along with share content.
By getting together with your competition, suppliers, and vendors on Facebook, you will also gain other followers that will have a desire for your business too. Once the fans of the competitors, suppliers, and vendors pages notice your interaction together, they will likely look at your activity on your own Facebook page so when they see content which is appealing in their mind, they’ll click that “like” button and initiate after the company too.
Keep your Content Going
You need to continue posting content on your own Facebook page and you need to share the content from your pages you might have liked and follow too. This will allow you to still form an environment that nurtures discussion on your Facebook page.
Remember, that content articles are king whether it be on your company website or maybe your company’s social platforms. In addition to a Facebook page, you should have a Google page, a LinkedIn Page, a Twitter page and whatever other social media platforms the competition, existing and potential prospects, suppliers, and vendors use.
Keep your content high quality, informative and interesting or people won’t follow you on any social networking platform. In addition to that quality content, make use of social media marketing platforms to promote too. They are ncpzun places to share contests, deals, and sweepstakes.
Which Takes Time! Now this is all likely to take you being online, daily, with these social media platforms like Facebook, Google , LinkedIn, Twitter, etc., etc. Yeah, you knew there is a catch here, right? Yes, you’re going to have to invest some time on these social media platforms to do all this stuff we just discussed for successful B2B strategy and quality content posting. And that is where I will help you as a Freelance Writer & Virtual Assistant! Reach out to me and see the things i can offer you and your business. Find me on Facebook, Google, LinkedIn, and Twitter and like my pages, follow my pages and then get in touch!