Before heading into detail about how you can optimize your site for search engines like google I would like to quickly explain what search engine optimization is and why it is actually very important. Right now the web is dominated by three major search engines: Google, Yahoo, and MSN (live).
What exactly is a Online Search Engine? An internet search engine may be thought of as the greatest storefront of all time. But, it dispenses EVERYTHING (information on the web). You walk approximately the counter (visit Google.com) and get the magical clerk anything (type during your search), you hit “go” and off he runs into the largest warehouse ever to find you exactly the thing you need. In a matter of milliseconds he’s back with a list of the things he thinks you will need. Essentially this is how a search engine works.
Roughly speaking the search engines has two facades – a front and a back. The top is what we interact with all of the time. The top of a search engine is the process by which we perform searches – this is the store clerk inside the above example. You’re probably familiar with the big search box and look button all of the major services have on their font pages. You visit “google.com” you type what you are looking to research or purchase, hit “search” and also you are taken to a page with a summary of results. Of all the sites on the Internet these are what the major search engines (in this case Google) believe most closely match what you are searching for. That is the “front” of the search engines – pretty simple.
The back of the major search engines is when all the work is done, it is actually where everything on the Internet is located and sorted in such a way so that your search will bring up meaningful, relevant results; along with a key component for this process certainly are a search engine’s robots. A robot is really a program (an integral part of a search engine) that really goes out, across different sites on the Internet, and grabs information (text, pictures, audio, video, links, everything). The robot grabs the information and brings it returning to the warehouse.
What exactly is Search Engine Optimization? Search engine optimization is the method in which we get the attention in the store clerk – we grab his collar, look him inside the eye, and tell him he should look to us (our website) for everybody looking for what we need to offer. So, as an example, if I am running an online bicycle shop I want to be #1 anytime anyone searches for “bike store” in the major search engines.
Exactly why is Seo Important? Search engine optimisation is really important since it is The Way In Which People See THINGS. Be clear what exactly is being said here, search engines are not the way in which people discover things on (only) the internet!
Search engines like google are definitely the way people find things! People use search engines like google to find what they desire, to accomplish research, and also for entertainment. Folks are becoming determined by search engines to quickly serve up what they need. Trying to find the concept of anything? Use a search engine. Want to locate a great chicken recipe? Use a search engine. Can’t keep in mind name of the great website you visited? Use an internet search engine.
And the amount of searches is astounding. In accordance with recent estimates on any day roughly 600,000,000 searches are preformed!
Why is it important? In a nutshell it is necessary since your customers and clients are using it to find your services. If your site is optimized they will find you – if this isn’t they will likely find your competition.
Beyond this key point there are two more main reasons why seo is really important:
1) Search Engine Optimization Turns Conventional Marketing on Its Head
2) It Provides PERFECT Timing
In conventional marketing you force your business facing your possible client. You send them a direct mail postcard, you produce a billboard, or TV advertisement and check out whenever possible to have their attention – to draw in their eyeballs and hairy lobes. Maybe you’ve done your homework, targeting an extremely specific list, but you’re still requesting their attention – and that knows when and when you’ll obtain it.
Search engine optimization is the complete opposite, your potential consumer always finds you. By strategically optimizing your website you ensure your audience sees you when they are trying to find what you need to offer. Provided that you’ve taken the appropriate steps (which we’ll speak about within a minute) the services you provide come pre-sold, by one of the biggest word-of-mouth tools ever created – the major search engines!
Finally, the timing with this whole process is impeccable. Your services aren’t presented at dinner (as a targeted, but inappropriately timed cold call might), they aren’t presented while someone is driving (with regards to an advertisement or billboard), they may be presented at precisely as soon as someone wants what you have to offer.
To conclude why your website must be search engine optimized. Your audience uses search engine listings to locate and research EVERYTHING – as well as your services. Should you aren’t found, your competitors is going to be and you will definitely lose business.
How Do I Perform Search Engine Optimisation? Since we know how a search engine works the true secret really lies in what we give to those robots and this store clerk to ensure our site is selected. Just how can we present our information in a manner so that they can easily get our website in front of our prospective clients? How could we receive to #1?!
It’s simple; you need a “online search engine friendly” website. A search engine friendly website is certainly one that this robots can understand. It really is well coded (well created) with a firm foundation. In a simple level a search engine friendly website could have lots of REAL text (not flash or text within images). Beyond there are some fundamental guidelines your web development company should follow – precisely what is called “semantic coding.” It is a three part process by which the marketing needs of your own site are matched towards the coding requirements search engine listings require, together with the actual visual design. Through the ground-up you should have conversations along with your web design and Online marketing team, ensuring they know what your web site needs to accomplish.
Without engaging in excessive technical detail with regards to the structure of your site there are numerous of steps you as site owner can take to make sure you are maximizing your internet potential:
Create Great TITLE Tags – Each page includes a title (here is the message that is displayed within your internet browser at the very top of your website). Within the code of your website you’ll see it displayed as: What goes between those bracketed title tags is definitely the title. This is the most essential single collection of code on each page. Ensure it is highly relevant to the information on the page, and, when possible try to really make it marketable; as it will often be used as the title of your site should it come up in a search result. This rule does apply to every page of your site.
Look At Your Sites’ META Tags – Although not as vital as it once was look at the META tags of your own website’s pages. Each page needs to have individual META information (if appropriate) that pertains to jalnuv specific page. This META information helps supplement the robots and store clerk in their quest for information. The META information adds additional understanding of what precisely your internet site is about.
Links – Past the coding of the website, links are an absolute necessity to search engine optimization. A hyperlink from another site to yours is sort of a vote of confidence. The more sites that connect to yours (especially those sites in similar industries) the more likely the search engines will recognize you as a leader in your field, and also the higher you will get for searches. Only links using their company, outside sites may help your site (for example a “helpful links” page on your own site doesn’t count).
In order to easily discover the amount of sites link to yours you can go to this site and plug your internet address in to the search box and hit “Explore URL”. Then select “inlinks” at the top. The list of titles and addresses that appear are each of the sites through the entire web that hyperlink to yours.