These days, search engine listings are placing more focus on incoming links to a website when looking for rank. The reason being is because they are difficult to obtain from trusted sources (a “by the book” website like the Dmoz directory) and it is a good way to partially eliminate the group of people who abuse the “on the page” factors of optimisation (page spamming). How is this so? Well, if you have someone who is abusing the “on the page” factors and they have no trusted links to their page (they will most likely not get any at all due to spam) then there is no chance of them getting a good listing. However, people have worked out ways in getting a large number of links, through link farms along with other tactics, whatever the quality of their website. As the search engines are aware of this, it brings us to the topic of how one link can be much better than ten.

Obtaining one link from the trusted source can be very difficult within the sense that they tend not to issue links to just about anyone. In case you have an excellent website with relevant information, then you will get them. It really is because of this one link coming from a trusted source can better a multiple of links using their company websites. As this is “trusted” by search engines like google, it will trust the websites it links to. For those who have ten links from the best friends, it will help you in a few sense, but no where near as much as the main one link coming from a source like Dmoz, unless one of your friends includes a very reputable website amongst search engines like google.

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Having too many irrelevant links could harm your website’s visibility in the major search engines. What is meant from this has links from websites which have no regards to yours. A good example of this is a web site about cars linking to another one site about medicine (unless the websites are reputable and also have a good reason for the link i.e. there is a relationship made between cars and medicine). Search engines will pick-up on this type of link and definately will give it no weight in boosting your visibility. Obtain most of these irrelevant links, then djglva might be considered as spam (like a link farm tactic) and will lower the buzz of the website within search engine listings.

The true secret is to concentrate on quality and never quantity. Gaining several good / relevant links will require you much further than lots of irrelevant links. To have these quality links, start off by placing your website in directories, but make sure you avoid any “on the page” spamming since this will never enable you to get accepted. Once search engine listings have acknowledged a presence of relevant links, followup into it and research some methods to acquire more. Over the years, you will recognize that your website’s performance increases, because the links age, provided you might have carried out online search engine optimisation. Avoid acquiring the irrelevant links though it might be tempting to see fast results. It will only be a point of time before the search engines realises the spam tactic, and as the saying goes “fast rise”, fast fall”.

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